PPC, CPC, SEO, CPA, AOV, ROI, CMS…holy acronyms! Some Internet marketing professionals sure like to throw these around as if everyone’s an expert, right?
You may not be well-versed or well-read about the various Internet marketing channels and tactics at your disposal this day in age, but guess what? We’re cool with that. Every journey begins with a single step. Together, we will take that first step towards understanding the potential your business has marketing on the Internet.
The Internet has brought an influx of additional marketing channels for businesses; marketing on social mediums, placing banner ads on relevant websites to going into online communities and starting dialogue about your brand, services, and/or products. It can seem impossible to keep up with them all yourself. At some point, honestly, it does become impossible to keep up with the them all. As a business owner or a marketing personnel, your focus should be on growing the business – not setting up ads or researching new Internet trends that ultimately result in wasted time and effort.
When we talk about Internet marketing, we’re talking about SEO, Content Marketing, PPC, Social Engagement and Content Promotion, and advertising on websites or online communities where your audience is already hanging out. It’s about getting as many interested eyeballs on your messaging, content, products and/or services as possible. Effective Internet marketing amplifies your efforts and creates additional opportunities for consumers to interact and engage with your brand!
If there is one thing about marketing that the Internet has changed, it’s that every marketing effort can be measured down to the click, literally. Let’s talk about Internet marketing goals, channels and metrics!