Internet Marketing

expand your reach and increase your digital relevance

Goals

Goals

Let’s first start by talking about your goals. What would you like to accomplish? This sets the foundation for your internet marketing campaign and everything builds from here.

Set Your Goals
Channels

Channels

So your goals are set. That's wonderful! Now let’s talk about your audience and exactly who we want to target. What channels make the most sense to send that great content that is being produced.

Targeted Channels
Metrics

Metrics

We don’t just send all of the content out into the world wide web without properly measuring our impact. How can we change it? It’s always evolving and changing and we are here for each step.

Start Tracking

INTERNET MARKETING

PPC, CPC, SEO, CPA, AOV, ROI, CMS…holy acronyms!  Some Internet marketing professionals sure like to throw these around as if everyone’s an expert, right?

You may not be well-versed or well-read about the various Internet marketing channels and tactics at your disposal this day in age, but guess what? We’re cool with that. Every journey begins with a single step. Together, we will take that first step towards understanding the potential your business has marketing on the Internet.

The Internet has brought an influx of additional marketing channels for businesses; marketing on social mediums, placing banner ads on relevant websites to going into online communities and starting dialogue about your brand, services, and/or products. It can seem impossible to keep up with them all yourself. At some point, honestly, it does become impossible to keep up with the them all. As a business owner or a marketing personnel, your focus should be on growing the business – not setting up ads or researching new Internet trends that ultimately result in wasted time and effort.

When we talk about Internet marketing, we’re talking about SEO, Content Marketing, PPC, Social Engagement and Content Promotion, and advertising on websites or online communities where your audience is already hanging out. It’s about getting as many interested eyeballs on your messaging, content, products and/or services as possible. Effective Internet marketing amplifies your efforts and creates additional opportunities for consumers to interact and engage with your brand!

If there is one thing about marketing that the Internet has changed, it’s that every marketing effort can be measured down to the click, literally. Let’s talk about Internet marketing goals, channels and metrics!

Search Engine Optimization (SEO)

Taking content, products and/or webpages and making them as easy to crawl as possible for search engines.

Learn more about seo

Content Marketing

Content creation for your audience and disseminated to your audience within their online communities.

More about Content marketing

Pay-Per-Click (PPC) / Adwords

Ads that appear at the top of Google’s search results that meet your audience at every critical point of their buying journey.

Read more about PPC

Goals

Goals

Let’s first start by talking about your goals. What would you like to accomplish? This sets the foundation for your internet marketing campaign and everything builds from here.

If goals are not set properly, how will you ever know if something was successful? How will you know you’re making a good investment and how will we know if our internet marketing strategies are effectively impacting your business?

Setting goals together is the very basis of every internet marketing campaign that we, and you, ever set out to accomplish. Goals have to be concrete, well-defined and created collaboratively (your team + our team). We don’t pretend to know your business better than you do, though, as partners, we’ll get to that level of understanding together.

Whether the goals are product sales, website leads or resource downloads, defining them together and understanding how they are important to your business helps us shape, create and execute a successful internet marketing strategy and campaign. Our approach will always be tailored to your businesses needs and desires, scalable, measurable and placed in front of the appropriate audience(s).

Once the goals of the internet marketing campaign are achieved, together, we will go back to the drawing board and start creating even grander goals. Besides, arriving at one goal is really just the starting point of another.

Channels

Channels

So your goals are set. That's wonderful! Now let’s talk about your audience and exactly who we want to target. What channels make the most sense to send that great content that is being produced.

After defining the goals, together (your team + our team, again), we’ll review the various marketing channels and tactics available that make the most sense for your internet marketing strategy.

We look at these various channels as “levers” that we can turn on and off at strategic times. There is no reason to put all of your eggs in one basket, so we’ll give you an aggressive, but professional, nudge to diversify your internet marketing strategy.

The “levers” we like the most are content for marketing purposes, SEO (creating a website that search engine spiders will be able to crawl and index easily), PPC (ads at the top Google and Bing search results) and content marketing (creating optimized content written for your audience and spreading it within their online communities). Like most anything, there’s a time and a place for each of these to be used more often or less often. For example. If you’re an e-commerce website, we’ll put more emphasis on PPC closer to the holiday season and slow it down after your sales peak. Or if you historically have a slow season, let’s turn up the PPC to offset the typical, expected drop in sales!

Metrics

Metrics

We don’t just send all of the content out into the world wide web without properly measuring our impact. How can we change it? It’s always evolving and changing and we are here for each step.

Data, data, data more data. There is nothing more beautiful than creating an internet marketing campaign and being able to perform A/B testing, measure every click, visit, site bounce, conversion, and every metric that was concluded as important for your business.

Long gone are the days when a marketing effort was tracked by coupon codes, promotional codes or confusing call tracking. Within an internet marketing campaign, you’d be hard-pressed to find something about a campaign that we can’t track.

Implement, track, measure, optimize and repeat.

This whole internet marketing thing is getting pretty popular, isn’t it? If your business is thinking about making the jump into this whole marketing online thing, get started today by dropping us some of your contact information. Besides, even if it doesn’t work out, we’re a pretty nice group of geeks.

Let's realize your online business potential with a killer internet marketing strategy.

Learn more about our approach to SEO, PPC Advertising, and Content Marketing.

SEO

get found with
SEO

If your website plays a role in influencing or driving sales, it’s imperative that it be search engine optimized (SEO). Approximately 89% of consumers use search engines to research businesses products, or services before buying. Proper SEO will ensure your website is viewed favorably by Google and easily found when prospects are using search engines.

Get Discovered
Results of Our Impact

The Results of Our
Impact

As we partner with you, we first seek to understand the unique characteristics of your business and the value you provide your customers. We analyze your target audience, define their preferences and what information they are seeking. We then put the proverbial pen to the pad and create a unique web design that represents your business, features your specialized offerings and engages your target audience.

View Our Work