Your ecommerce website is your sales engine. it is what keeps your lights on and your business afloat.
It has helped your business charter into unknown territories of consumers across oceans and beyond mountains. The fact is your ecommerce website may be the most important tool you have in your entire business.
Therefore, your decision making process when choosing a local, Indianapolis ecommerce web design company should take all of these factors into consideration.
The realm of ecommerce changes more than almost any aspect of the internet; Consumers change, wants and desires shift, trends fade and your competitors are fighting to take their piece of the pie and secure their position in the marketplace. In order to stay relevant and grow sufficiently, you have to be willing to spend money to make money, attempt tactics that you may have never tried before and, every few years, invest in a new ecommerce web design and website.
Chances are about 99.9% that since your last ecommerce website was designed and developed, tools, ecommerce platforms and shipping managers have adapted their technology and services to, well, make your life easier. The unfortunate part is that with an old, outdated ecommerce website, you may not be able to take advantage of these changes which will save you time and money operationally and market your website and product better! What is even more unfortunate is that you’re only getting further and further away every day you ask yourself if you should hold off until next quarter for your new ecommerce website.
ECOMMERCE WEB DESIGN EXPERIENCE
Just because someone tells you that they’ve worked on a car before doesn’t mean you should let them work on yours. The same goes with ecommerce web design and development – there are professionals who specialize in just that (hint, hint, Octavia Marketing). We’ve designed, developed and marketed ecommerce websites that have generated millions of dollars per year. We understand the minuscule details that novices, and experienced developers alike, often overlook and, in the long run help you get to the market sooner and make more money through your website. Our ecommerce web design goes far beyond complementary colors and cute social icons – our approach includes:
» Audience personas
» User interface design that increases conversion rate and sells products
» Product organization and categorization for easy to find products
» Site messaging
» Site architecture
» SEO-optimized URLs
» Strategic conversion paths for conversion rate optimization (CRO)
» Classification of products based on Google keyword research
» Product and category-level descriptions to accommodate Google research
» Calls-to-action that convert
TOP-TO-BOTTOM ECOMMERCE WEBSITE ANALYSIS
Ecommerce is a beast. The fact-of-the-matter is that when it comes to development and ecommerce web design – there is no shortcut. To truly draw the most value out of a new website, every detail counts. That’s why when we build a new ecommerce website, we take into account:
» The ecommerce platform/CMS (BigCommerce or WooCommerce)
» Shipping managers
» Abandoned cart email notifications and frequency
» Order confirmation emails
» Shipping rules
» Tax rules
There is no stone to be left unturned in ecommerce web design because under every stone, there are more sales. A successful ecommerce website does not require a single expert; it requires an entire team of them.