Search Engine Marketing Archives

When is the Best Time to Buy SEO?

author: Billy McAllister
posted: September 16, 2014

I would never advise someone to buy a $1,000 car. I would also never advise someone to buy a $2,000 car. Aside from the obvious facts of why that would be a poor investment, the unwritten law of “you get what you pay for” rings [...]

Double Organic Traffic Using On-Page SEO

author: Billy McAllister
posted: December 9, 2013

You’ve probably heard it all – “SEO is Dead,” “Hummingbird Killed SEO,” “SEO Isn’t Real,” etc. Those articles always seem to find some traction 2 or 3 times throughout the year. While everyone is entitled to their own opinion, I have yet to read one [...]

Is Your Content Marketing a Slam Dunk, or a Finger Roll Layup?

author: Billy McAllister
posted: November 21, 2013

Chances are that you or your company struggles to produce an equitable amount of your own content. You have the best of intentions; you’ve encouraged your co-workers and employees to write their own posts and you have a list of future, epic blog titles just [...]

Let Honey Be Honey: 5 Hard-Learned Content Marketing Lessons

author: Billy McAllister
posted: September 23, 2013

The saying “let honey be honey” is something that we came up with at Octavia Marketing to describe our approach to creating content for our clients. We shared this mantra recently with Publicis Indianapolis at a blogging lunch and learn. At first we thought that [...]