Understanding and Influencing Consumer Behavior Featured Image

Understanding and Influencing Consumer Behavior

Integrating a public relations campaign with a marketing engagement improves the effectiveness of a brands overall marketing plan. By integrating PR, brands are able to strategically communicate with groups of people who influence the purchase of a product, whether directly or indirectly. In past, PR [...]

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User Interface Design Principles Featured Image

User Interface Design Principles

A great website is much more than just a pretty page on the Internet. It serves a purpose; to engage its users in such a way that a specific goal, which is relative to the business the website is representing, is achieved for both said user [...]

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3 Priceless Tips for Easy Content Promotion Featured Image

3 Priceless Tips for Easy Content Promotion

About the Author: Kristine is a seasoned content and social media promotion professional based in Indianapolis, IN. Not only does she love her visits to Octavia Marketing but also her giant orange cat, Walter.   I’m in the business of content promotion and social media promotion. [...]

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How to Write Successfully For the Web Featured Image

How to Write Successfully For the Web

How can a writer take letters, form words, and make sentences that convert or attract prospective customers? With the proliferation of content marketing, writing content for the web may seem overwhelming — but it shouldn’t. Even with trillions of pages of content on the web, [...]

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Authors

Chad Myers

Chad Myers

Co-Founder / President

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Jessica Kegerreis

Jessica Kegerreis

Creative Director

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Allison Steele

Allison Steele

Creative Strategist

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Ken Stark

Ken Stark

Web Developer

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Aubrey Aynes

Aubrey Aynes

Web Developer

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Allie Shanahan

Allie Shanahan

Marketing Director

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Billy McAllister

Billy McAllister

Director of Marketing Services

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Ryan Ours

Ryan Ours

Systems & Integration Specialist

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Lindsey Paholski

Lindsey Paholski

Converged Media Strategist

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