

Is Your Website an Asset or Liability for Your Business?
author: Allison Steele
posted: February 4, 2010
Seems like a straightforward question, but unfortunately it’s one that most companies don’t ask themselves often enough. Taking a cross section of various company websites recently shows me that I’m right. Most businesses have a website, which I guess you could say is good. Many [...]

Why Big Brands Struggle With Social Media
author: Randy Hynes
posted: February 21, 2009
Thanks to Twitter (a little irony here…) I stumbled upon this bost by Tom Smith discussing “Why Big Brands Struggle With Social Media”. His points are dead on and we at Octavia Marketing subscribe to many of the same beliefs. He captures the essence of [...]

The Geico Money Stack vs The Bass Fisherman
author: Chad Myers
posted: January 25, 2009
I grew up in Elkhart, Indiana (actually Middlebury but no one knows of it) – a modest area about 20 minutes East of South Bend / Notre Dame. Most of my family still lives there, and we go back to visit for most of the [...]
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