Integrating a public relations campaign with a marketing engagement improves the effectiveness of a brands overall marketing plan. By integrating PR, brands are able to strategically communicate with groups of people who influence the purchase of a product, whether directly or indirectly. In past, PR professionals developed relationships that mainly [...]

Sometimes, it can be difficult to take a step back and look at your brand from a consumer’s perspective. When you’re in the trenches of your business every day, you can easily develop tunnel vision and fail to notice all of the small, yet important, interactions that a consumer can [...]